International Marketing of Tata Nano Electric Car into Japan PowerPoint Presentation

International Marketing of Tata Nano Electric Car into Japan - PowerPoint Presentation Example This report also raises some questions that need to be answered prior to launching Tata Nano in Pakistan. These include whether it would be beneficial to retain the current positioning strategy of Tata of the worlds most economical car in a country like Pakistan where the psychology of the target market is very brand oriented. Likewise, will Tata Nano be able to match prices currently being provided by the current manufacturers' after adding up the custom duty and other expenses Will Tata be able to launch a CNG variant of the nano to suit the needs of the Pakistani market in a better way This report aims to give a detailed insight and provides recommendations as to how to achieve success. Moreover, the plan consists of first launching the product in a test marketing campaign and after success only, a full fledged marketing plan is proposed. Tata Nano is a star product of the Tata group.It was one of the most talked about cars at the Detroit1 show and instigated a debate on how well it would be received in the international markets. With the target of manufacturing more than 1 million cars every year, it can be expected that Tata would be eyeing foreign markets. There is no business market as lucrative as Pakistan for the neighboring Indian Companies, for the reasons of cost saving due to proximity, relatively similar environmental and economic conditions and same language making operations easier. Product Launch -Tata Nano The target market of Tata Nano is the middle class of Pakistan with the income range: PKR 25000 lower middle class PKR 50000 middle-middle class and PKR 75000 and above (upper Middle Class) Niche Marketing or Mass Marketing We propose to launch Tata Nano in Pakistan. Initially we would proceed with a test launch and if the product picks up in the local market we may opt for either starting manufacturing in Pakistan or having offices and having agents and dealers take care of the sales of this region. So even though we will be targeting the masses but initially it would be a small scale launch due to tough competitive situation. Present Market Situation Since the year 2001, Pakistan's military regime under president Musharraf vowed to bring about economic reforms. This new growth strategy was stimulated by the easier credit policies of Banking Sector and for a decade car financing was made very easy. This led to a very high road & traffic density, and manufacturers like Pak Suzuki claim to manufacture a 100,000 vehicles in the year 2007 COMPETITOR ANALYSIS Pak Suzuki is the single most preferred brand of locally manufactured cars and suits the lower middle and middle -middle class income groups. Their most popular brands are Suzuki Mehran & Suzuki Alto VXR Chevrolet, Cherry QQ, Adam Revo (locally manufactured), Nisan March, Toyota Duet also have occupied their own niches in this market. PRESENT MARKET SCENARIO According to Pakistan & Gulf economist, Even in these tough market conditions, July 2008, the total sales of cars was 7,418 units Last year, in the same period a record 12,438 units were sold. Sale & Production Statistics according to Pakistan Automobile Manufacturers Association http://www.pama.org.pk/productionjuly2004.htm Market Share Calculated on Cumulative Sales for

Corporate Social Responsibility Research Paper Example | Topics and Well Written Essays - 1000 words

Corporate Social Responsibility - Research Paper Example As an international franchise, this is an opportunity to participate in counseling and such-like initiatives that will help to alleviate this drug abuse menace. First and foremost, as for a franchise in the hotel industry, the relevance of drug abuse is rife and the implications are severe. When the youth abuse drugs, insecurity, crimes and vandalism are the likeliest results of their actions with hotels (ICAP, 2004). As a hotel with such highly recognized international standards, the benefits of dealing with the menace will be immense. The youth will be rehabilitated while the company will help to make the locality a safe haven for its visitors. It will also provide a chance for guests to invest in the area thereby providing a great leverage for raising the standards of living of the local people (Benabou and Tirole, 2010). The youth will engage in meaningful social and economic activities, hence assuring the industry of its continuity. This is a low-cost initiative, given the benef its expected at the end of it all. Given that most of the Marriot employees are from within the locality, the initiative has a high chance of success. The employees will lead the initiative while directing the management team to areas with the greatest need for resources and specialized attention. This will also act as a way of recognizing the employees’ efforts, hence maintaining loyalty within the workforce. Therefore, less money will be used to contract people to take part in the whole process. The company will save money that could have been used for advertisements since the employees will act as the advertisers in the locality (Benabou and Tirole, 2010). Once its kicks off, the project will require lesser monetary contributions from the company. This is so because the number of sponsors is expected to increase and support this noble cause. The youth will also have their initiatives from which they will gain money and sustain themselves. The implementation will be as foll ows. Employees from the locality will be given a chance to map out the areas that require the company’s intervention. After the areas have been identified, the neediest of them all will be picked as the first to receive assistance (Thompson, 2005). This will act as the stepping stone to all other areas since the success or failure of the first initiative will determine the approaches used to tackle the remaining ones, and thus mapping the initiative’s success path. The hotel will then include the costs of hiring the counseling personnel to train the works on how to go about this issue and what factors to look out for when seeking to help individuals affected by drug abuse. This is crucial as it increases awareness and allows each to use their skills and any prior information to ensure the initiative succeeds (ICAP, 2004). The creation of rehabilitation centers is also important as a way of ensuring that those young people who wish to get help can have a place where the y can run to without being judged or mistreated. To ensure the company benefits from this initiative, there are several aspects that need to be done from the initial stages. The employees must first be brought on board for full participation to be accorded. Those who will be at work will also