Specsavers Company Success

Specsavers Company Success The Reasons for Selecting Specsavers for Analysis The main purpose of the presentation is to consider one of the companies which is rather successful at the market and to conduct its deep analysis. One of the main reasons why we have chosen Specsavers for analysis is that this company functions in a highly competitive environment and has managed to occupy the markets of different countries, e.g. Spain, Netherlands, Denmark, Norway, New Zeeland, etc.Advertising We will write a custom essay sample on Specsavers Company Success specifically for you for only $16.05 $11/page Learn More Moreover, the existence of substitute facilities is also rather high but the company manages to remain one of the leading corporations in the opticians’ sphere. Before getting down to creating a presentation, a thorough research had been conducted and it was found out that Specsavers was considered to be most trusted brand in Britain in the field of opticians. Having 39% or market share, the company was awarded with the Best Retail Advertising Campaign in 2010. All these reasons encourage us for considering the main ideas of the company success for better understanding of marketing facilities which help the company become a market leader within a relatively short period of time (the company was founded in 1984 and now it has about 1,500 stores in many countries of the world). The Marketing Challenges and Opportunities Having conducted a research, it is possible to conclude that we have learnt much about marketing challenges and opportunities. It is obvious that to run such specific type of business (connected with healthcare) the company should follow some legal acts and regulations. The inability to do it properly would not give the company an opportunity to achieve such high results. We also got to know that such innovative technologies as contact lenses and eye surgery are unable to substitute the traditional method for improving human sight. It is obvious that there are two main reasons for this, the positive image of the company and the successful advertising campaign. Thus, it is possible to conclude that having strong rivals which base their business on the innovative technologies, the company still may be successful if marketing and management are perfectly organized. Means of Marketing Evaluations and Judgments Making marketing evaluations and judgments about Specsavers functioning we used a number of means of company evaluation, like PEEST analysis, SWOT analysis, and Porter Five Forces. Getting down to close consideration of each of these means, the following information should be identified. PEEST analysis, being an extended variant of the PEST analysis, is important for consideration of the company’s competitive environment, current and future. This can be the part of the strategic management process which is very important while constantly changing environment which is mostly uncertain (Worthington Britton 2 009, p. 7).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More SWOT analysis is necessary for considering the company strengths and their use for competition, for identifying the company’s weakness and searching for appropriate methods either to protect the company or to make the company’s weaknesses their priorities. Moreover, SWOT analysis is also aimed at identifying the company’s opportunities which should be used and the threats which the company should try to eliminate (BÃ ¶hm 2009). Porter Five Forces are direct at analyzing company’s competitive forces. These competitive forces are really important within the industry environment as they provide the company with the information about threats and opportunities it has (Hill Jones 2009, p. 43). It is natural that the types of analysis mentioned above are not the only ones and it is possible to condu ct more research, like Boston Consulting Group Matrix, stakeholder analysis, value chain management, the analysis of porter generic strategies, etc. Future Recommendations It is obvious that the company functions in a highly competitive environment where the threat of substitutes is mediocre, but, still, it strongly increases. That is why, it is natural that innovative technologies should be highly developed. Online marketing is one of the greatest opportunities the company should use. Living in the computerized world, more and more people do purchases online, which is rather convenient. Home delivery should be also perfectly organized. In this case, the company will remain in the industry as one of the most trusted and convenient services in the opticians field. The number of sales is going to increase as soon as the company implements online purchase as well as online consultation centres and delivery facilities. One of the best ways to evaluate this innovation is to create a ques tionnaire and locate it on the company’s website offering the visitors to answer a few questions about their desires and wishes. This will help the company understand whether their customers want this service to be implemented or not. Lessons from Working in a Group First of all, it should be mentioned that work in group has both advantages and disadvantages. On the one hand, each member of the group is assigned to searching for specific information and conducting specific task. This is much easier rather than when one should perform all the tasks.Advertising We will write a custom essay sample on Specsavers Company Success specifically for you for only $16.05 $11/page Learn More On the other hand, different people have different visions and it is sometimes rater difficult to agree on a point. Second, the difficulties may be created on the basis of a number of leaders. It is good when there is one leader in a group and he/she organizes the whole work . But, when there are two or more leaders, it seems rather difficult to work. It is better to come across all debating questions at once, as we did, to avoid the problems at the final stage of the work when the assembling of the material should be provided. I also get to know that while working in group, it is important to consider the opinion of each member of the group and only then outline the work and divide the information which should be considered between the group members. Conclusion In conclusion, it should be mentioned that the work which has been provided is useful in two main directions. On the one hand, we tried to work together and understood that if to plan work carefully and to divide the tasks according to personal abilities and desires, much more information may be considered. On the other hand, even if one member of the group searches for some specific piece of information, he/she gets to know other facts while the discussion. That is why, it seems that more infor mation is considered within the restricted period of time. In addition, considering different marketing and management principles on the basis of the specific company, it seems that the practical skills are obtained, not only bare theory. Moreover, some students understand better one side of the problem, other students catch another one and the discussion is also one of the ways for searching the new ways for problem decision. Reference List BÃ ¶hm, A. 2009. The SWOT Analysis. MÃ ¼nchen: GRIN Verlag. Hill, C. Jones, G. 2009. Strategic Management Theory: An Integrated Approach. Stamford: Cengage Learning. Worthington, I. Britton, C. 2009. Business Environment. London: Pearson Education.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More

Your 8 Biggest Job Search Fears and How to Conquer Them

Your 8 Biggest Job Search Fears and How to Conquer Them You absolutely hate your job. Or perhaps you’re between jobs- or even just starting out. The first rule of job hunting is this: you’ll never find a job unless you start. But putting yourself out there can be hard, and the fear is often real. Here are a few of the most common job hunting fears and how you can overcome them. 1. Confirming Your Worst Feelings About YourselfIf you’re not really searching, then you can tell yourself that if you only put your back into it, you would find a job no problem. Actually searching means facing rejection.  But you can’t get a yes without putting yourself out there. And what’s the worst that can happen? You’ll get a â€Å"no,† maybe a resounding one. So what? Then you’ll brush yourself on and move on to the next one.2. Risking EmbarrassmentYou don’t really want to broadcast to your friends and contacts that you’re looking for work. It makes you feel like a failure. Take comfort , instead, on the fact that literally everyone has not had a job at some point in their lives, and has been rejected from one.3. The Grass Not Being GreenerYou hate your current job. But what if you go through all the stress of finding a new one and getting established in a new company- and it turns out that job is just as bad? The best way to handle this is to make sure to enter the interview with a good set of questions for the employer- about workplace culture, job responsibilities, etc. This will help you make sure you’re not going to be just as miserable in a new place.4. Selling YourselfYou feel a little like a used car salesman on the job market- Dressing up in outfits you don’t usually wear and having to pedal yourself like wares for sale. Just remember: you’ll find the best job for you when you put the best version of yourself forward, not a fake version. Try to be honest and still make a fine first impression, and you shouldn’t feel too uncomfor table with the process.5. Asking for HelpNo one is an island. And this, by the way, is the whole point of networking. You built up a robust group of colleagues and contacts- now go work them. If this makes you too uncomfortable, just imagine how you would feel being approached by someone in your network for advice or help. Generous, right? Happy to help out if you can! Now treat yourself as nicely as you would treat your contacts.6. Not Measuring UpWhether you’re most afraid of imperfection, or of being un-or-under-qualified, and/or a little out of your league, relax. First of all: nobody’s perfect. Second of all: if your resume and experience match the requirements in the job posting, then you are exactly in your league. Now take a deep breath and go after what you want.7. Time DrainMaybe you’re afraid that job searching will take up every last ounce of free time you have and make you even more miserable. It is a time consuming process, but it doesn’t ha ve to eat up your life. Try scheduling little job search sessions for yourself, with lists of goals and tasks. Then leave it for the day. Little by little, you’ll get the work done.8. You Won’t Stand Out from the CrowdWhile it’s true that the market has become much more saturated of late, that doesn’t mean there aren’t easy ways to distinguish yourself among a list of candidates. Try making sure to go the extra mile- write the handwritten thank you note, do the extra research, ask the better question. If you focus on proving you’re the best one for the job, you’ll be set up quite well to show your unique strengths.